Our Rebrand Story: One Village Partners’ Next Chapter
For over a decade, One Village Partners has worked alongside communities in Sierra Leone, fostering leadership, strengthening partnerships, and driving transformational change. Over the years, our impact has grown—not just in the communities we serve, but nationally and globally. With this growth came a realization: our visual identity needed to reflect who we are today and where we’re headed.
Why Now?
Rebranding isn’t just about a new logo or a fresh look. It’s about making sure our identity aligns with our mission and the communities we serve. Over the years, we’ve engaged in focus groups, held internal discussions, and listened to our partners. In 2024, we knew the time was right. The world is changing, Sierra Leone is evolving, and we are adapting to remain a strong and relevant force for good.
What’s in a Name?
One Village Partners is still us—community-led, committed, and deeply rooted in partnership. But you may notice a small change: instead of "OneVillage Partners," we are now "One Village Partners." This slight shift carries deep meaning.
"One" and "Village" stand apart to emphasize the collective decision-making that defines rural communities. When a village gathers in a "barray" to make a decision, they do so as one—united in purpose and action.
Improved clarity—a simple but meaningful update that makes our name easier to read and recognize.
Growth and expansion—our refined identity reflects our ever-growing commitment to ending multidimensional poverty through authentic community partnerships.
A Logo that Tells a Story
Our new logo isn’t just a design—it’s a reflection of who we are:
Community-led development – A design that embodies empowerment and grassroots action.
Sierra Leonean culture – Colors and symbols that honor the heritage of the communities we partner with.
Natural resilience – A visual identity that conveys strength, sustainability, and growth.
Our core values – Community-Led, Disciplined, Sustainable, Equitable, and Partnership-driven.
You’ll see our new logo everywhere—from our website and social media to official documents, merchandise, and beyond.
What’s Next?
Our mission remains unchanged: empowering Sierra Leonean communities to drive their own solutions to poverty. This rebrand is an exciting milestone, reinforcing our identity as bold, forward-thinking, and rooted in partnership.
This is more than a new look—it’s a symbol of who we are, where we’ve been, and where we’re going. We’re still One. Still Village. Still Partners.
Welcome to the next chapter of One Village Partners.
